THE HOUSE OF HÄAGEN-DAZS
The new 'Häagen-Dazs TV spot was directed by Allen Hughes, who has made a name with blockbusters like The Book of Eli and Broken City. The song was performed by the Belgian vocalist and songwriter Selah Sue - and is an exclusive interpretation of the classic Spoonful of Soul, which gives the staging another sensory dimension.
"The new campaign, 'The House of Häagen-Dazs' is a celebration of the excellent product quality and the special craftsmanship in all creations," says Sandra Tabache, Senior Marketing Manager at General Mills Germany. "Bradley Cooper is the ideal choice for 'Häagen-Dazs' because he, like the brand itself subscribes particular class and style."
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